“You don’t have to have all the same values to have a relationship.
But a niche site puts people with the same top values in the same place.” Available mates Niche sites first took off in what Stanford sociologist Michael Rosenfeld terms “thin dating markets” — categories for which the pool of available mates was smaller, like those who chose to define their search by a specific religion.
Since then, niche sites have expanded to encompass everything from dietary restrictions to hobbies. “People naturally want to sort themselves to be with people like themselves,” he said.
“It’s a fundamental rule that people like people that are like themselves.” It may seem that online dating can break down real-life barriers between would-be lovers — say, helping link daters of different races.
A friend told him about a new online dating site, Glutenfree
But we’ve never seen this level of specialization or this level of easy access before.” The Internet made it easier to search for a compatible partner. “Niche dating sites help people design the life they want, they pare down the hunt so it’s easier,” said Renée Piane, a Los Angeles dating coach.
“The search function helps them sift through faster.” Helen Fisher, a biological anthropologist and scientific adviser to the Match Group, said that niche sites also help cut down some of the noise of dating online.
“Sometimes online dating gives people cognitive overload,” she said.
“I thought my whole life would be a whole lot easier if I met someone else with celiac.
We could have some semblance of a normal relationship.” But in his town of Bozeman, Mont., population 40,000, the odds of finding such a woman seemed not very good.