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What, not to make your family, man and provide for your children?
Telling a great story in a short amount of time can be very difficult. Be a bit “weird.” Start off with something that maybe has nothing to do with the product or service you’re selling.
So, another great option is to do something interesting and different. Remember the goal is to get people to stick around after the five second mark just to see where the heck this is going. Here’s a great example of doing something different. The biggest obstacle to using video, just as other types of content marketing, is you need to have a very good, if not great video.
Hopefully you’ve figured out who you want to target and how much you want to spend. This is where the process gets a little complicated. One is good storytelling, the other is, well, “be different.” Good storytelling is subjective.
There are over 300 hours of video uploaded to You Tube every minute of every day. When your video/ad pops up, you only have five seconds to hook your viewer. What can you do in five seconds, to make your target viewer interested enough to see where the story goes?